[Inside] Theory

[Inside] Theory is a strategy consulting firm.

We decipher, devise and deliver solutions that allow small to mid range organizations to encapsulate value and inspire competition.

Theory. The word's origin (from the Greek thorós, a spectator), states that all theories are mental models of the perceived reality.
At [Inside] Theory, we think it is fatal to take perceptions too seriously.

Theories tend to generalize models by ignoring outliers. We find outliers more interesting than the averages, because they challenge stability.